Impact (OLD)

This is where we're tracking our impact. Here is where we're at as of Q2 2020 —


1. 4,000 trees planted in Sub-Saharan Africa.

Ananday  — Trees for every piece

We parter with Trees For The Future to plant trees in some of the most vulnerable places on earth to help end poverty, hunger, and deforestation.

"We lose trees at a rate of 50 soccer fields per minute as our food systems destroy our ecosystems. Most of this degradation occurs in the developing tropics of Africa, Latin America, and South and Southeast Asia where hundreds of millions of chronically-hungry, smallholder farming families use destructive and short-sighted agricultural practices that further degrade their communities trees, soil, water and biodiversity, making them even more likely to migrate and more vulnerable to the climate changes that lie ahead."

Through forest gardens, impoverished farmers are able to ¹regenerate their degraded land, ²increase soil fertility, ³prevent soil erosion, recycle water, protect biodiversity, and ⁶provide food security and income for their families and communities. The impact grows from the ground up!

The tree donations from every purchase go to farming families across five countries in Sub-Saharan Africa. The focus is on the implementation of Forest Garden Programs in Cameroon, Kenya, Senegal, Uganda, and Tanzania, as these are areas where we are having the biggest impact and seeing profound results.


2. 7 tonnes of CO2 offset through forest projects in the Amazon.

Ananday  — Carbon Neutrality

We work with Pachama to offset 100% of our carbon footprint.

Because protecting and restoring the forests represents the most effective solution to ¹recapture carbon from the atmosphere and ²reverse climate change.

"Deforestation is directly linked to climate change. Cutting down forest land and burning trees emits CO2 that has been sequestered for decades or centuries back into the atmosphere, accelerating climate change. Alternatively, protecting and restoring forests captures CO2 from the atmosphere long-term. Incredible natural places will only survive if companies and individuals make the choice to change their practices by moving towards zero emissions."

We meticulously calculate our carbon footprint — from HQ electricity usage, to travel for photoshoots, to customer shipments, and everything in between — then offset this carbon through forest projects in North and South America.