Our Story

Hi! We make plastic-free, carbon-neutral, planet-kind yoga essentials designed to support your + our planet.

Because most yoga products are made from toxic plastics and synthetics (that are then wrapped in more plastic) to leach onto us as we practice, and pollute the earth for 100s+ years. And that’s not cool.


Plant-based, non-toxic, plastic-free yoga tools


Trees planted for every piece, yay!

Our planet can use more trees, now more than ever.

Trees are one of the most effective ways to ¹capture CO2, ²prevent soil erosion, ³increase soil fertility, ⁴recycle water, ⁵protect biodiversity, and ⁶provide sustainable agriculture for local communities.

With your help, we partner with Trees For The Future to plant trees for every piece sold. Each tree becomes part of a forest garden that helps end the cycle of hunger, poverty, and deforestation.

Occasionally (but feeling more frequent now), when environmental disasters hit we redirect donation funds to organizations most in need. We'll always keep you posted @heyananday!


Trees for the Future


Our mission is zero waste.

All of our pieces are 100% biodegradable & recyclable, including the packaging.

We make our products with little-to-no extras—like plastic wrap, labels, and tags. Because today single-use plastic makes up over 50% of all plastics thrown away. Yikes!

Our aim is zero wastefrom production, to delivery, to end-of-life.


How we pack


We believe yoga has the power to transform.

Yoga starts with what’s familiar—the body and breath—to move into what’s not so familiar—the inner self. The part of us that’s profoundly connected to all that is (but often obscured by to-do-lists, bills, worries, everyday life..) It’s from within that we change the trajectory of our life and our planet.

“As within, so without.”


Yoga transforms, as within so without


This is our founder Ksenia.

She started Ananday after endlessly searching for eco-friendly yoga things.

It turns out even yoga products advertised as eco-friendly are often made from toxic cocktails like PVC, TPE, PER, EVA… Disguised as sustainable, but really just plastic (aka Greenwashing). Not quite the non-harming that yoga is about.

She thought, “Hmm… there must be a better way.” Check out Ksenia’s interview on the Dharma Talk podcast.

Ananda means bliss in sanskrit. Our highest, most joyful state of being.

Ananday is a self-loving revolution to connect to our bliss everyday.

P.S. If you have ANY questions about ANY of our products, please don’t hesitate to ask! We are 100% transparent, always & forever.


Our founder Ksenia